Good benefits are good for business

netflix-television[1]

Proof that having progressive employee benefits makes good business sense too, was revealed last Friday, when streaming service Netflix saw its share price climb on the back of it announcing a major new parental perk.

Last week the firm surprised analysts by saying it would introduce unlimited leave for new parents – a policy that allows staff to take as much time off during the first year of their child’s first year (their own birth-children, or those they adop).

Shareholders responded positively when Netflix’s share price rose to a high of $126.00.

The news of Netflix’s new scheme comes as other internet giants, including ebay, Facebook, IBM and Google have all made a big deal of benefits that support a good work-life balance.

In fact, within 24 hours of the Netflix announcement, Microsoft announced it would offer all new parents an additional eight weeks’ paid time off.

In a statement, Netflix said it recognises that its success hinges on competing and keeping the most talented individuals in their field, so its 'freedom and responsibility' culture is a big part of this.

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