The launch of a 2018 salary guide analyses UK creative and marketing sector salaries from the past three years and the trends that have emerged

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According to the 2018 salary guide launched by Aquent/Vitamin T, the specialist recruiters for creative, digital and marketing talent, senior and mid-level marketer have seen a substantial pay rise over the last three years.

While junior salaries have remained relatively consistent, front-end developers have seen their salaries rise by 12% and junior insights and analysis marketers have seen a bump of 8%. Mid-level project and account managers have seen no change in salaries in the past year with the exception of print project managers who’ve seen a 7% increase. Salaries for project and account managers generally range between £30,000 to £40,000.

Mike Berry, UK Country Manager says “Marketing is a fast-moving, responsive industry and brands have had to react quickly to find new ways to reach their audiences and to assess success. Certain skills are in high demand, driven by the move to digital and increased use of big data, so it’s no surprise roles like developers and analysts have seen large salary increases. While events management may seem an unexpected role to see a big jump this has been driven by the increased demand from brands for more experiential events and the need to reach people in the real world, beyond digital.”

The biggest growth with the highest rate of increase has been seen by UX architects (47% over three years to an average £70,00), who are deemed to be senior professionals. CRM marketers have also seen a 28% increase to £67,500 and web analysts have had an increase of 27% to £70,000. Events managers have seen a 40% increase bringing their average salary to £67,500.

While some roles in the creative industry have experienced a pay increase in the last three years, the study found that writing and content roles, regardless of seniority, junior copywriters, web editors and content editors are seeing pay in the mid £20,000s with no sign of an increase anytime soon.

Berry continues, “Employers are keen to recognise and reward talent but they are operating in a challenging market. The overall salary picture for marketing employees is more positive than the broader UK one, where the average salary increase is forecast to be 2.9%.”

Technology roles have seen little salary growth, with the exception of senior mobile app developers, who have seen a 25% increase in the past year. Top flight mobile app developers can expect a median salary of £75,000. 

This study makes it clear that the professions that have seen the most growth in terms of salary are digitally-led roles, which are in line with our digitally-led culture. To receive the higher tier salaries employees will have to diversify their digital skills in 2018. 

“There’s a lot of people excited by the prospect of working in the creative industries, offering employers a lot of choice at junior levels. This is no doubt a factor in the lack of salary growth in both the past year and over the past three years. However, senior people are always in shorter supply, especially in growing marketing sectors, so employers have had to adjust salaries accordingly. Those with ten years’ or more experience are seeing some large pay rises.” Berry concludes.