Poll finds video interviewing showcases the employer brand too


Research by Futurestep finds more employers are using video interviewing to recruit top talent into their organisation – and they see it as something that helps show off the brand and contribute to better retention too.

According to a poll of more than 700 employers, 25% of respondents said they now use video recruitment in the recruitment process.

The research also found 24% embed video clips onto their website, showing messages from the CEO, vox-pops from real employees, or ‘day-in-the-life’ style films showcasing what the working environment is like.

“Career site videos are an outstanding way to give both passive and active job seekers insight into what it’s like to work for an organisation or in a particular role,” said Mir Ali, Futurestep’s vice president of global technology solutions.

He added: “More and more employers are using day-in-the life videos with real employees to showcase a particular job function or office location. ‘Welcome’ videos from the CEO or hiring managers are also seeing growth because they personalise the job seeker’s experience and communicate the employer brand.”

The research supports previous surveys pointing to a growth in video technology.

In May, Cisco revealed that by 2019, 80% of all internet traffic will be video (up from 64% in 2014), while by 2019, non IP traffic (TVs, tablets and smartphones) will grow to 67% of all internet traffic.

Ali said: “Video usage not only makes the candidate experience better, it ultimately increases the chances the right candidates are hired for the right roles at the right time.”