More companies are recognising the importance of wellbeing in the workplace, with employee engagement sitting at the top of the agenda

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Research conducted by Access Group has found that employee engagement has been named as a top priority for 94% of HR professionals over the next year.

Shifting the focus to employee engagement is being seen as a key weapon in the fight for top talent. Three-quarters of respondents stated their company already had or were planning to introduce a wellbeing strategy this year, which was an increase of 32% from 2016.

Regardless of their best efforts, 70% of employees admitted their company still struggled with low wellbeing strategy adoption rates.

The study revealed the reason behind the shift in priorities for HR professionals revolved around becoming a Destination Employer – a term used to describe a company that is the most sought after in its field by top talent. In light of Brexit and the possibility of top talent being poached by European companies, it is clear why this has become a priority.

Tony Gale, HR solutions expert at Access Group explains: “The dynamic shifts in the economic, social and technological landscape have brought about great change in the workplace. As a result, it has never been more important for HR professionals to respond to the needs and expectations of this new, multi-generational, digitally savvy workforce.”

“With this shift comes an exciting opportunity for the HR profession to reinvent itself as a leader of change. HR experts can now be the driving force for digital transformation, efficiency and growth. They are in a prime position to steer their company towards attaining the highly sought after title of Destination Employer, ensuring the very best talent is not only attracted to but also kept within the organisation.”