Nine in ten HR Leaders have difficulty communicating their benefits package to employees

Employee comms

With over a half of employers (52%) offering a variety of benefits to their employees, benefits packages are no longer what is lacking –  but rather proper communication of those perks.

The research, conducted by Mybenefitsatwork, found that HR professionals continue to use traditional methods of communicating their employee benefits package, with almost half (47%) relying on utilising a staff handbook, 43% communicating through employee inductions, 34% via face-to-face presentations and 15% by email.

These methods are simply not getting through to employees and 95% of respondents agreed, acknowledging that they need to find additional methods to communicate their employee benefits. 

Ian Bird, founder and director of business development at Mybenefitsatwork comments: 'It is important to communicate face-to-face where possible, but for a variety of reasons it is not always feasible. And even when face-to-face communication is an option, employers should consider a multi-channel approach to reinforce the message. Using a variety of ways to communicate with employees will reach the widest audience possible.'

To avoid a reduced return on investment, employers need to find new ways to communicate to their employees. The use of technology platforms for benefits communications has become increasingly popular. The research found that in the last 18 months’ employers have been using their intranet (36%0, benefits portals (22%) and benefits apps (12%) to share their benefits packages with their workforce.

'Technology has the ability to combat communication challenges,' adds Bird. 'It is streamlined so can take less time to complete tasks, and it uses less resource. For many employers, it will also be one of the most cost-effective options.'