Health and wellness benefits are leading the field in recruitment offerings

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Employee perks play an increasingly important role in recruitment according the latest findings of the Society for Human Resource Management.  

It found 40% of employers now said they were leveraging their organisation’s benefits to influence recruitment – which was up from the 26% who said the same thing in 2013.  

Of the all benefit-types, the most important for recruitment and retention was deemed to be health benefits, where nearly half of respondents said they had increased what they offered.

Two-thirds of respondents also provided either a wellness programme or wellness service, while the percentage of employees who said they offered health and lifestyle coaching has increased from 30% in 2013 to 46% in 2015.

Around half of employers offering wellness programs also reward employees with financial incentives — including 37% who said they used gift cards

Evren Esen, SHRM’s director of survey programmes said: 'In coming years, retirement savings, compensation, flexible work and career development also will play increasingly important roles in recruiting strategies.'