Health and wellness benefits are leading the field in recruitment offerings
Employee perks play an increasingly important role in recruitment according the latest findings of the Society for Human Resource Management.
It found 40% of employers now said they were leveraging their organisation’s benefits to influence recruitment – which was up from the 26% who said the same thing in 2013.
Of the all benefit-types, the most important for recruitment and retention was deemed to be health benefits, where nearly half of respondents said they had increased what they offered.
Two-thirds of respondents also provided either a wellness programme or wellness service, while the percentage of employees who said they offered health and lifestyle coaching has increased from 30% in 2013 to 46% in 2015.
Around half of employers offering wellness programs also reward employees with financial incentives — including 37% who said they used gift cards
Evren Esen, SHRM’s director of survey programmes said: 'In coming years, retirement savings, compensation, flexible work and career development also will play increasingly important roles in recruiting strategies.'