Companies' CSR a key factor to job applicants, finds Stuart Stone


One in four jobseekers are more inclined to apply for jobs with companies boasting a history of donating to charity and good causes according to research commissioned by the Charities Aid Foundation (CAF).

CAF, which helps employees of more than 2,500 UK companies including most of the FTSE 100 give to charitable causes, found that people aged 16-24 were 47% more likely to be swayed by a potential employer having a track record of donating to charities and good causes, with women 30% more likely.

The online research was released on January 9th; a day recruiters are referring to as “Massive Monday” as it marks the peak day for new job applications as people seek a New Year career change.

CAF’s Head of Research Susan Pinkney said: “There are many good reasons for companies to be active and vocal in their support of good causes – not least the valuable contribution they can make to tackling social issues and making the world a better place. In the competitive world of recruitment, it can also give firms a real advantage in attracting new talent while retaining existing staff.”

In addition, 39% of respondents believe that businesses and organisations that support good causes make better employers with almost half saying that supporting charities and good causes helped improve workplace morale.

Pinkney added: “It is in companies’ interests to work even harder to be transparent, and regularly report on how they are going about fulfilling their charitable commitments.”